Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search engine optimization affects only organic search results, not paid or “sponsored” results, search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

  • Content: How the text is written for the website.
  • Code: How the code (HTML) and other technical parts are written or designed.
  • Backlinks: How many people are linking “back” to your website (and what kinds of websites those links are coming from).

Organic SEO

Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, back-linking, link building to improve link popularity, and writing content relevant for human readers.

White Hat SEO (Ethical SEO)

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, back-linking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.

Black Hat SEO

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Website, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

SEO services

A service provider that utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.

SERP (Search Engine Results Page)

Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.